Course Category:
Marketing and Client Acquisition
Patients and caregivers need to know you are available to help them solve their many healthcare system challenges.
How will you promote your work and carry on appropriate conversations with them so they find you, contact you, and hire you?
These marketing and client acquisition courses will improve the chances of your marketing and client acquisition success.
Find more course categories below.
Best Practices In Independent Advocacy and Care Management
Earn 2.0 ethics CEs toward your BCPA or learn about best practices to prepare for your BCPA exam. This is an advanced ethics course to make sure you are prepared to practice advocacy effectively, efficiently, and ethically.
Client Acquisition: Overcoming Objections
Earn 1.5 CEs toward BCPA Objections independent advocates hear: “It’s too expensive to hire an advocate!” or “I can get one for free at the hospital, so why should I hire you?” Learn how to get past these barriers to acquire a new client.
Pandemic! Serve Clients, Preserve and Grow Your Practice
Earn CEs for BCPA, CSA, and CMC Learn how to help your clients, and maintain, and grow your practice during a crisis like a pandemic.
Client Acquisition: Converting Callers to Clients
Earn 1 CE (BCPA) Learn how to conduct successful phone conversations with prospective clients leading to a contract and payment, too.
Setting Your Prices
Earn 2.0 CEs (BCPA) Learn to determine and set the right prices to charge for your services, then be confident about charging them to your clients.
Best Practices for Naming Your Practice
(Sample Course)
Learn how to choose the right name for your practice, then how to make it yours.