Marketing & Client Acquisition

Best Practices In Independent Advocacy and Care Management

2 minutes of reading
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Already Registered? Click on the first lesson below. or .Read the Reviews Course Description: Running a highly ethical, efficient, and effective advocacy or care management practice means relying on best practices, tried, true, and tested. This course covers best practices in a variety of business and client-focused areas: Managing your practice (legal, financial, insurance) Client Service best practices Marketing best practices Personal, professional best practices It will help you run your business, treat your clients and work with them well, […]

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Client Acquisition: Overcoming Objections

2 minutes of reading
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Already Registered?  Click on the first lesson below. or .Read the Reviews Course Description: Whether it’s an everyday conversation, or on the phone with a potential client, we hear objections about our work as private patient advocates. They cite such barriers as “Only rich people can afford an advocate” or “I can get a patient advocate for free at the hospital, so why would I pay you?” and others. Whether it’s an everyday conversation, or on the phone with a

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Client Acquisition: Converting Callers to Clients

2 minutes of reading
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Already Registered?  Click on the first lesson below. or Read the Reviews Earn 1 CE toward your BCPA Certification. Course Description: Your phone rings, and you find a prospective client on the other end, hoping you can help them with your advocacy skills. After a long and friendly conversation where you show them just how helpful you can be, the two of you hang up the phone – and you never hear from them again. What went wrong? You were

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Setting Your Prices

2 minutes of reading
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Already Registered?  Click on the first lesson below. or .Read the Reviews 2 CEs are available toward BCPA certification. See “CEs” below. Course Description: It’s part art, and part science: pricing your services accurately – high enough to maintain and grow your practice, but low enough that clients will want to pay for your services. It can be done through simple math – but how exactly are you supposed to do that math? This course will help you understand the

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Best Practices for Naming Your Practice

1 minute of reading
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Already Registered?  Click on the first lesson below.  or (Sample Course ~ Register for Free) Course Description: You may be surprised to learn that naming your practice isn’t simply about the name you like. It’s more about the name that will be distinctive, and will help you achieve your future goals. This course will walk you through the important aspects of naming your new advocacy practice, including marketing, legal, and practical considerations. Choose this Course: to help you decide what

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