100 Days Self Guided

Lesson 25 (Last Lesson!)  Let’s Launch! Overview  For this, our last lesson, we’re tying up some important loose ends, evaluating the program and your experience, and making sure you have the resources you need to get launched. Tasks and Assignments Find in the video below the additional business advice and course wrap up.  Take note of additional questions and post them in the Discussion Forum. Video  Additional Reading and Resources (Optional but Helpful – Use these readings and resources to clarify or […]

Lesson 24: Best Practices Overview  It’s time to begin pulling together all the aspects of advocacy practice we’ve learned about in this 100 Days to Launch program.  This lesson will wrap it all up by reviewing the best practices for all business aspects of your practice. Tasks and Assignments Best Practices is a new course found at PracticeUP! Online.  It has been made available on your Dashboard. Just go ahead and log in to find it:  https://courses.practiceuponline.com/   If you are working

Lesson 23: Workflow Overview  Our last video lesson continues to help us pull together all the aspects of advocacy practice we’ve learned about in our just-short-of-100-days working together.  This lesson focuses on workflow – what happens first, then next, then next, through every aspect of your practice?  What steps will you take while you are on the phone with a potential client? What steps will you take when someone is ready to sign their agreement with you? Do those steps need to

Lesson 22: Choosing the Right Marketing Tactics and Measuring Marketing Success Overview  We’ve covered the gamut of effective forms of marketing for our target audiences; how best to deliver the important messages that will compel them to engage with us. Now it’s time to figure out which tactic will work for which niche or scenario, including how to measure how successful our marketing has been. Tasks and Assignments Please watch the video (below) for this lesson on on choosing the

Lesson 21: Public Speaking Overview  Now that you understand why becoming known as an expert is a good tool for your client acquisition, and how to use PR to gain some expert-reputation traction, let’s look at public speaking as one of THE most important tactics for meeting that goal, and why it’s so powerful for your marketing efforts. Tasks and Assignments Please watch the video (below) to learn the basics, and the “how tos” of public speaking…  even for those

Lessons 19 and 20: Becoming the Expert / Public Relations Overview  We’ve worked on a number of tools for your client acquisition / marketing outreach, and this week we’ll continue to help you succeed with that outreach.  This lesson will make the case for becoming an expert; going public with your expertise. Why it’s worthwhile, and how to do it, including getting started with public relations: what that is, and the easiest ways to use it. We’ll also be setting

Lesson 18: Blogging and Social Media Overview  Two more vitally important web marketing tactics for advocates:  blogging and social media are covered in this lesson. Plus we’ll look at a few simple (and not-so-simple) additional web tactics to use, too. Tasks and Assignments Please watch the video (below – 26 minutes) which focuses on blogging, and then general social media.  We also cover a few additional tactics you may want to try (two that are very simple!). Take note of additional

Lesson 17: Newsletters and Email Collection Overview  Now that you’ve got a better understanding of web marketing, your website, and SEO, it’s time to think about expanding your use of the web for other forms of outreach, too. This lesson will cover collecting email addresses (potential clients!), and then using an e-newsletter as an inexpensive and effective form of marketing. Tasks and Assignments Please watch the video (below) about collecting email addresses, and then using them to begin sending e-newsletters

Lesson 16: Intro to Web Marketing and SEO Overview  This lesson is a deep dive into what needs to be included in an advocate’s website to be sure potential clients find the information they seek, and to be sure Google and other search engines treat you favorably. “Favorably” refers to SEO – Search Engine Optimization – which, when done well, puts you at the top of the list of search results. Tasks and Assignments Please watch the video (below) for

Lesson 15: Overcoming Objections (Marketing, Messaging) Overview  This has most likely happened to you:  You explain to someone about advocacy, and they ask you “Where were you when….?” then tell you a story about their own healthcare system challenges, or their parent’s, or someone else they hold dear… And then, the next part of that conversation begins with a “but.”  “But hiring an advocate is too expensive!”  or “But I can have an advocate for free in the hospital. Why