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Instructor: Christie Cox
Length: 60 minutes (Strategy Training + Bonus Tips & Takeaways to Find Marketing Assets/Services)
Course Content
Course Overview
Your story is your strategy—and in the crowded world of health advocacy, content marketing is how you stand out. This session dives into how to use blogs, newsletters, videos, and social media to connect with your ideal audience and build trust over time. Christie Cox shares real-world tactics for turning lived experience and hard-earned insights into authentic marketing that doesn’t feel salesy. Learn how to simplify your message, plan an editorial calendar, and make your content work harder—so you don’t have to.
Course Objectives
- Define what content marketing is and how it applies to patient advocacy.
- Identify core content types (blog posts, email newsletters, reels, etc.) that best support advocacy outreach and client attraction.
- Plan a content calendar that balances storytelling, education, and engagement.
- Repurpose a single piece of content into multiple formats to maximize reach with minimal effort.
- Develop strategies to grow an audience authentically, boost SEO, and position yourself as a trusted voice in your niche.
- Understand how Google ranks you and how to improve your searchability.
Meet The Instructor
Christie Cox, BCPA, is a former marketing communications executive whose career took a sharp turn when chronic illness rerouted her life. Now a Board Certified Patient Advocate (BCPA) and proud Ehlers-Danlos syndrome (EDS) rare medical zebra, she channels her lived experience into purpose-driven patient advocacy. As an advisor, speaker, and author of Holding It All Together When You’re Hypermobile, Christie is on a mission to help patients feel seen, heard, and empowered—cutting through the medical maze with clarity, compassion, and just the right amount of flair.
Branding Kits
In partnership with APHA Member Christie Cox, we are pleased to offer Custom Done-for-You Marketing Canva Templates made specifically for patient advocates who want to design on a dime without sacrificing style or professionalism. Whether you’re just starting out or looking to uplevel your online brand presence, Christie’s plug-and-play editable templates make it easy to show up online with polish, purpose, and a consistent voice that reflects your unique mission.
BASIC BRAND KIT
- Branded business card
- Three editable templates to use for social media posting
- One page flyer/brochure template
- Invoice template
- Letterhead template
$549
($399 APHA member price)TECH-SAVVY GROWTH KIT
- Digital business card for use on Linktree/Instagram
- Social Media Profile/Page
- Email header graphic
- Six editable templates to use for social media posting and advertising
$749
($599 APHA member price)IMAGE ENHANCING PRO KIT
- Custom branded PowerPoint slide template for public speaking
- One page sales website (design only)
- Branded email signature
- Testimonial graphic for social media promotion