Instructor: Christie Cox
Length: 60 minutes (Strategy Training + Bonus Tips & Takeaways to Find Marketing Assets/Services)
Course Overview:
Your story is your strategy—and in the crowded world of health advocacy, content marketing is how you stand out. This session dives into how to use blogs, newsletters, videos, and social media to connect with your ideal audience and build trust over time. Christie Cox shares real-world tactics for turning lived experience and hard-earned insights into authentic marketing that doesn’t feel salesy. Learn how to simplify your message, plan an editorial calendar, and make your content work harder—so you don’t have to.
Course Objectives:
- Define what content marketing is and how it applies to patient advocacy.
- Identify core content types (blog posts, email newsletters, reels, etc.) that best support advocacy outreach and client attraction.
- Plan a content calendar that balances storytelling, education, and engagement.
- Repurpose a single piece of content into multiple formats to maximize reach with minimal effort.
- Develop strategies to grow an audience authentically, boost SEO, and position yourself as a trusted voice in your niche.
- Understand how Google ranks you and how to improve your searchability.