CE Webinar: Navigating Healthcare Customer Service
Navigating health plan customer service can be one of the biggest hurdles for patients and advocates alike. In this interactive session, APHA Member Adam Gross – an independent patient advocate with deep experience in healthcare technology and customer service operations – will pull back the curtain on how health plan call centers work. We’ll explore the CSR role, the technology they use, how performance is measured, frequent inquiries, and the latest trends in customer service. Gain not only practical tools but also a sharper ability to see the experience through the eyes of a customer service rep – an insight that can make you a more effective advocate. This course has been approved for 1 General CE by the Patient Advocate Certification Board.
Learning Objectives:
- Understand healthcare customer service operations
- Discuss the impact of current trends
- Develop strategies for effective interactions
- Boost our knowledge and ability to navigate the healthcare system

