Instructor: Christie Cox
Your Digital Presence – Design on a Dime
Length: 60 minutes (Workshop + Demo)
Course Overview:
Marketing doesn’t have to be overwhelming—or expensive. In this hands-on workshop, patient advocate and branding expert Christie Cox walks you through how to use Canva, a free and intuitive design platform, to promote your advocacy practice with confidence. You’ll learn how to create engaging graphics, build your visual brand, and design content that attracts and educates your audience—no graphic design degree required. Whether you’re just starting out or need a refresh, this course will help you show up professionally across digital spaces while staying true to your mission.
Course Objectives:
- Understand the core features of Canva and its usefulness for solo practitioners and
small teams. - Build branded content templates that reflect your advocacy niche and services.
- Design shareable social media graphics, client flyers, and promotional visuals that
look polished and credible. - Learn time-saving hacks like batch-creating content, using AI tools, and accessing
royalty-free imagery legally. - Apply practical design principles (color, hierarchy, layout) to boost engagement and
credibility. - Get bonus handouts with key takeaways.
The Power of Content Marketing for Patient Advocates
Length: 60 minutes (Strategy Training + Bonus Tips & Takeaways to Find Marketing Assets/Services)
Course Overview:
Your story is your strategy—and in the crowded world of health advocacy, content marketing is how you stand out. This session dives into how to use blogs, newsletters, videos, and social media to connect with your ideal audience and build trust over time. Christie Cox shares real-world tactics for turning lived experience and hard-earned insights into authentic marketing that doesn’t feel salesy. Learn how to simplify your message, plan an editorial calendar, and make your content work harder—so you don’t have to.
Course Objectives:
- Define what content marketing is and how it applies to patient advocacy.
- Identify core content types (blog posts, email newsletters, reels, etc.) that best support advocacy outreach and client attraction.
- Plan a content calendar that balances storytelling, education, and engagement.
- Repurpose a single piece of content into multiple formats to maximize reach with minimal effort.
- Develop strategies to grow an audience authentically, boost SEO, and position yourself as a trusted voice in your niche.
- Understand how Google ranks you and how to improve your searchability.