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Course Description:
Patient advocacy is a calling. Helping people is your life’s work. But you still need to earn a living. This session will demystify the business of patient advocacy and help you turn your passion into your profession. We will review different models of paid patient advocacy, identify trade-offs within the business of patient advocacy, and outline key factors to a thriving practice, from payers and partners to pricing and positioning. There are many paths to a thriving patient advocacy business and this session will help you identify key business drivers that can unlock the success you deserve.
Learning Objectives:
- Participants will be able to identify multiple business models for patient advocates
- Participants will understand potential trade-offs in the business of patient advocacy
- Participants will gain a framework of key business decisions and considerations in running a thriving patient advocacy practice